Step into a world where imagination meets elegance—welcome to the Shoishob showroom at Jamuna Future Park, Dhaka. Designed to celebrate the magic of childhood, this space is more than a retail outlet—it’s an experience.
Design Philosophy: Whimsy Meets Function
Shoishob, meaning “childhood” in Bengali, is a brand that cherishes innocence, creativity, and comfort. The interior reflects this ethos through:
- Soft pastel palettes that evoke warmth and serenity.
- Organic shapes and playful curves in furniture and fixtures.
- Interactive zones that invite children to explore, touch, and play.
Every corner is thoughtfully curated to spark joy while maintaining a clean, modern aesthetic that appeals to parents and children alike.
Layout & Zoning: A Seamless Flow
The showroom is divided into intuitive zones:
- Newborn Nook: Gentle lighting and plush textures create a cozy space for baby essentials.
- Toddler Trail: Bright colors and low-height displays make browsing fun and accessible.
- Junior Junction: Trendy outfits and accessories are showcased with dynamic mannequins and modular racks.
Wide aisles and open sightlines ensure easy navigation for strollers and families.
Lighting & Materials: Soft Yet Sophisticated
- Ambient lighting mimics natural daylight, enhancing product visibility without harsh glare.
- Sustainable materials like bamboo, rattan, and recycled wood reflect Shoishob’s commitment to eco-conscious parenting.
- Mirrored surfaces and accent walls add depth and dimension, making the space feel expansive and inviting.
Experience-Driven Design
Beyond shopping, the showroom offers:
- A mini play area with sensory toys and books.
- A photo wall for capturing family moments.
- Occasional pop-up events like storytelling sessions and parenting workshops.
Location & Impact
Situated in Jamuna Future Park—one of South Asia’s largest malls—the Shoishob showroom stands out as a sanctuary of style and sentiment. It’s not just a store; it’s a celebration of childhood, thoughtfully designed for modern families.


